A small-scale farmer has bought a new market in South Africa that lets him sell his vegetables directly to the public for the first time in decades.
The ‘supermarket’ opened up last year in the South African town of Wits, and has now been widely hailed as a success story for farmers in the region.
“I think it’s a great model for the future of the farm in South African farms,” farmer and former owner of Witte Farmers’ Market, Stephen Gies, told news.com.au.
“It’s a way of getting more people in and more people involved in the farming.”
We have more people working at the farm, we have more farmers coming in and we have a lot more people wanting to know more about farming.
“It gives them the opportunity to know what is going on.”
Mr Gies is the chairman of Wites Farmers’ Cooperative, which owns and runs the market, and says he’s proud of the success of the operation.
“The market has helped us make a lot of money, and we’ve also got a lot to look forward to next year,” he said.
He’s also optimistic that the market will become a model for other small-holder farms.
“As more farmers are coming in, the market can also become a place for them to be more independent and more connected with the local community,” he added.
“This is a very good model that has really helped to attract a lot, and to make a really big impact.”
The market was also the brainchild of a young South African entrepreneur, and farmer, Zvi Moseby, who is currently on a two-year apprenticeship to open a new vegetable market in Johannesburg.
“Zvi Moteby has made a huge impact in South Africans farming,” Mr Gies said.
“He’s been really influential on a lot other people as well.”
The young entrepreneur has opened his own vegetable market, the Mosebys Organic, which sells organic produce from around the world, as well as a variety of produce sourced locally.
Mr Motebby’s passion for organic produce has been reflected in his decision to open the new market with a range of fresh produce and fresh meats.
He said the market is a success in its own right, and the success was due to the people involved.
“There are so many people who have worked really hard to get it going, and they’ve come together to create a really great opportunity for South Africa,” Mr Motebe said.
Topics:business-economics-and-finance,gardens,farmers,south-africaFirst posted September 30, 2019 19:22:08Contact Aaron Tew